The company’s vision is to produce, procure and promote (3P) contemporary fashion designs and beauty products that elevate the beauty and fashion consciousness in Africa and other world regions. This vision is based on the recognition that beauty is the goal of all perfection and that every human being aspires to be beautiful. Why does every human being aspire to be beautiful? Because beauty was the first word God uttered after creating anything and after reviewing the things he had created, He exclaimed: “Beautiful !!!” which meant Perfect!

There are many people who do not believe in Creation but rather believe in Evolution. The evolution theory holds that the things in the Universe were not created but evolved with time. For the promoters of VENDRIKA, it all comes to the same goal – moving towards PERFECTION.

VENDRIKA sees itself as a creative fashion design house and beauty products promoter that is evolving towards perfection. We align our selves and our vision with the Cosmos, and being part of the Galaxy, we see ourselves as part of the Universal Stardom in which we ourselves grow from being a corporate star, to creating stars, promoting stars and managing mega-stars. In undertaking this cosmic mission we recognize that the planet earth is home of the Human Galaxy and that we as earth-dwellers are part of the Cosmic Community. This philosophy defines not only Vendrika’s sense of Corporate Social Responsibility (CSR) but also our Eco-System Consciousness (ESC).

Vendrika’s designs and products, as well as others that we promote, fit into the ultimate goal of human happiness, comfort, beauty, health and safety so as to sustain repeat-customer satisfaction as well as the durability of our products and the eco-system.